What is Matomo?
Don’t damage your reputation with Google Analytics
You could lose your customers’ trust and risk damaging your reputation if people learn their data is used for Google’s “own purposes”. By choosing the ethical alternative, Matomo, you won’t make privacy sacrifices or compromise your site. You can even use Matomo without needing to ask for consent.
Be in full control with data ownership and privacy protection
With 100% data ownership you get the power to protect your user’s privacy. You know where your data is stored and what’s happening to it, without external influence.