Main Glossary MailChimp

MailChimp

MailChimp

Mailchimp

Mailchimp is an American marketing automation platform and an email marketing service. The platform is a trading name of its operator, Rocket Science Group, an American company founded in 2001 by Ben Chestnut and Mark Armstrong, with Dan Kurzius joining at a later date.

All your marketing needs in one place

Bring your audience data, marketing channels, and insights together so you can reach your goals faster. With Mailchimp, you can promote your business across email, social, landing pages, shoppable landing pages, postcards, and more — all from a single platform.

Start with your audience

The more you know about your people, the smarter you can be with your marketing. With all your audience data in one place, you can create the content they’ll enjoy most.

  • Marketing CRM
  • Audience dashboard
  • Tags
  • Segmentation
  • Address finder
  • Personalization
  • Predicted demographics

Build your brand

Look like the business you want to be with tools that help you show off your brand in the best light wherever it lives online.

  • Domains
  • Website builder
  • Content studio
  • Templates

Create integrated campaigns that stand out

We make it easy to build, launch, and measure campaigns across channels. And with our Marketing CRM guiding your targeting, you can be sure you’re sending the right message to the right people at the right time.

  • Email
  • Social media
  • Landing pages
  • Shoppable Landing Pages
  • Digital ads
  • Postcards
  • Automations

Get smarter as you go

We analyze your audience engagement to help you market smarter with each campaign. Get help from real-time reports, built-in analytics tools, and personalized recommendations on what to do next.

  • Reports & analytics
  • Smart recommendations
  • A/B testing
  • Integrations

Connect everything you use

Mailchimp is even more powerful when combined with the other apps and tools you use. Connect all the data pieces to unlock more features and get more sophisticated insights.

Mailchimp tools & app integrations directory

See how Mailchimp works with your favorite apps and web services to help you do more with your marketing. Find tools you already use, or discover new ways to step things up.

See what Mailchimp can do for you

No matter your business type or experience level, we have features to help you understand your audience, reach them when it matters most, and get better as you Go.

Grow your business in a GDPR‑friendly way

Mailchimp makes it easy to grow your list, share your message, and learn from your campaigns—all while protecting your customers’ personal data.

Security

As a company that takes data security and privacy very seriously, we recognize that Mailchimp’s information security practices are important to you. While we don’t like to expose too much detail around our practices (as it can empower the very people we are protecting ourselves against), we have provided some general information below to give you confidence in how we secure the data entrusted to us.

official mailchimp.com
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