Leading business coaches of the beauty industry, nail-art teachers, and nail experts from all over Russia were gathered to the forum in the capital. During the forum, more than 40 master classes and speeches by the best beauty professionals were held as well as a championship in modern manicure and nail design, presentations of new projects, reports on the most relevant topics and issues of the modern nail industry.
Develop a multifunctional website for the forum of nail service professionals. The website should provide information support for the event and a possibility of paying the forum registration fee.
A feature of the project is the need to sell different kinds of materials, including tickets, videos, and online broadcasting of the forum. The heterogeneity of materials implies various purchasing algorithms, for example, it is a special personal access link for broadcasting, a video file for a video clip, and a specially created printout for a ticket.
A competitive analysis was performed, which includes an overview of the main competing websites. During the analysis conclusions about their strengths and weaknesses were reached.
The proposal for structuring of the website data and user interface logic based on results of the analytics was prepared.
- Preliminary analytics, website planning, prototype development, design creation, page layout, programming, data input, testing, illustration processing.
- An internal user interface to pay for purchases on the website has been developed.
- A primary search engine optimization was performed.
- An instructional video on using and managing a website has been prepared
🚍 Staff: Designer, layout designer, backend programmer, JS programmer, content manager.
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